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Resources and information for cancer survivors in the greater New Orleans area.
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Come to Tuesday Market for GiveNOLA Day 2022! | May 2, 2022 |
FRESH & LOCAL:Come to Tuesday Market for GiveNOLA Day 2022!GiveNOLA Day (May 3rd) is tomorrow! Early giving is underway. Click here to donate or start your own fundraising campaign for Market Umbrella. For over a quarter of a century, Market Umbrella and Crescent City Farmers Market have cultivated the field of public markets for public good. Through our markets, we aim to bring vendors and shoppers together over a shared love of fresh local foods. By creating space and opportunity for farmers and small food businesses to succeed, we elevate the local and regional food system. We also offer free trainings and technical assistance to vendors, to help them bring you the best market experience possible. We’re more than a market. With the help of our donors, our Market Match program increases food access throughout New Orleans and beyond. Market Match matches dollar-for-dollar purchases made by customers who receive Supplemental Nutrition Assistance Program (SNAP). In fact all of our programs—Marketeers Kids Club, Market Mommas program, Farmers Market Nutrition Program benefit doubling, and more—rely on your support to grow, expand, and reach new heights. Market Umbrella seeks to create positive change in local and regional foodways, but we can’t fulfill our mission alone. Now through May 3rd, we ask that you please make a donation in support of our programs and join us in growing a stronger, healthier and more resilient community. Give online today or visit our Tuesday market (Uptown Square, 200 Broadway Street at the River) and check out our Give NOLA Day table. We hope to see you there! |
Preserves available from Isabel’s Tamales and Produce | PICKS OF THE WEEK:Marketing Assistance to Vendors at Market!If you have been to the market lately, you might have noticed a few subtle changes around. Perhaps it’s a new label on a jar of jam or salsa, an eloquently designed banner with a new logo for a farm, or even something as simple as a few signs identifying prices and products! Over the past several months, Market Umbrella has been working with vendors to help them boost their farmers market business through assistance with logo and website development, market presence enhancement, label development/compliance, and social media. From bringing in Eric Hassert with Grow NYC to talk about consumer behavior at the farmers market to having vendors work one-on-one with marketing and design professionals to create logos and labels, all CCFM vendors were offered free resources to help boost their business thanks to a Whitney TA grant and our partnership with the LSU Ag Center on a beginning farmer and rancher development and training program. The spring producer training series continues this week with a newly revamped Market Ready training on Tuesday, May 3rd - providing small scale food businesses with guidance from harvest, packaging and pricing to how to sell to restaurants. Find tickets here! |
Greaux the Good!Learn more about the proposed Greaux the Good statewide SNAP match program by visiting the website, and stay connected with the progress of this legislation by signing up for updates! |
Keeping those Mother’s Day Flowers Fresh!Properly caring for cut flowers can make a huge difference in how long they stay fresh. With Mother’s Day right around the corner, here are a few clever tips on how to make your bouquet last longer.
If these tips helped you, stop by the Welcome tent at your next visit to the market to let us know how long your flowers lasted! |
Join our team!Join the Market Umbrella team and help us build a stronger food system and healthier community! Our current Market Manager is moving on to become a farmer(!) and we are looking for someone berry passionate about local agriculture, direct to consumer sales, vendor support and working with an organization with a focus on food access and nutrition education. For more information and to apply, click here! |
VENDOR OF THE WEEK:White Oaks FarmJoin us in celebrating a big welcome back to White Oaks Farms! As one of CCFM’s very first vendors back in 1995, we are excited to have them back at market after two long years away. White Oaks Farm, located in Folsom, Louisiana, grows a plethora of seasonal flowers. At our Sunday market you can find mother and daughter duo, Shirley and Ann Randon, with snapdragons, zinnias, sunflowers, calla lilies, and countless other spring flowers! As we get closer to summer, keep an eye out for the addition of veggies at their table. In coming back to the market, White Oaks Farm has so appreciated seeing all of the familiar and new faces of the CCFM community! |
RECIPE OF THE WEEK:Loaded Potato SkinsPotato skins, but with a twist! Our program coordinator, Amanda, loves baking sweet potato skins using fresh and local sweet potatoes from CCFM vendors. Keep reading to find out how to make this tasty appetizer in your kitchen! What’s your favorite dish to make after visiting the Crescent City Farmers Market? Share your recipes with us on Instagram or Facebook and it might be featured in our weekly newsletter! |
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Local Sourcing and Sustainability | April 18, 2022 |
FRESH & LOCAL:Local Sourcing and SustainabilityShopping at farmers markets is not only a way to access tasty, fresh food but also part of daily sustainability efforts that we can each practice. Part of what makes eating locally produced foods a more environmentally sustainable choice than shopping at the grocery store is the reduced food miles - the average meal in the US travels 1,500 miles from farm to table. All that travel generates lots of carbon, and so do conventional food production methods. Large-scale agriculture relies on vast acreage of monoculture where only a single crop is grown, attracting pests which then necessitate pesticides which tend to be scheduled mass applications. Monoculture also depletes the nutrients in soil, requiring added fertilizer, which is manufactured through an energy intensive process of its own. Small farmers like the ones you’ll find at the Crescent City Farmers Markets use fertilizers only as needed, and to a much lesser extent, because practices like cover cropping, foregoing tilling, and crop rotation all help to preserve soil health. Pests are a huge crop problem in our subtropical climate, and farmers do often rely on pesticides, but these approaches often include spot treatment, spraying only as needed, and using naturally derived ingredients reducing the applications and chemical intensity. While you won’t see many certified organic producers at CCFM markets - and there are only a handful in the whole state of Louisiana - some producers are Certified Naturally Grown, or use farming practices more akin to those natural methods with reduced plastic usage, and of course very few food miles. To celebrate Earth Day and making good choices for the environment, if you purchase the CCFM Box through Top Box foods this week which is chock full of greens, peak season strawberries, salad and sweet spring onions, among other fresh local veg, you’ll receive $5 off and if you’re paying with EBT, Market Match will apply, which makes the whole box only $15! |
PICKS OF THE WEEK:Earth Day Activities at HomeEvery year on April 22nd people around the globe celebrate Earth Day, a day to reflect on how we can make a difference in protecting our planet! We here at Market Umbrella like to think that every day is Earth Day! By shopping at CCFM you are taking a step towards decreasing your carbon footprint. Our vendors come in from just 200 or fewer miles away, so you are truly shopping local! You can take more steps towards sustaining the environment too. 4-H at Home offers a variety of activities to engage youth and promote learning by doing. One of our favorite offerings is the series Food Systems for Thought, and Change. This series of activities encourages young people to explore the impacts of food production on the environment and in our communities. Tag us using the hashtag #eatgrowlearn if you try any of these activities at home! |
Alliums at Market!We know it is spring when we welcome back to market in all their understated splendor, the alliums - the plant genus that includes onions and their piquant relatives chives, leeks, and garlic and all their accompanying foliage and blossoms. Favorites at this time of year include spring onions, the little golf-ball-sized fresh onions that are just smaller, less mature versions of a traditional bulb onion. The mild and versatile leek somehow collects and traps all that soil between its delicate layers, but we defeat it by chopping it first, then washing the cut pieces. Also, one should not overlook the delicacy of scapes - that connective shoot of onions, garlic or leeks that leads to the flower bulbs, and yields a tender green bean-like vegetable with subtle savory flavor. Use the flowers of any allium for lovely, edible garnish. Later on, garlic and onions will be cured and their familiar papery skins will protect them for storage through the year, but for now, we welcome back these fresh and vibrant essential ingredients. |
Farmer Training Series |
VENDOR OF THE WEEK:Amorphous GardensSpeaking of alliums, Amorphous Gardens will be back at Sunday market starting this week! You can expect to see garlic scapes this week and look out for fresh garlic come May. Amorphous will also have an assortment of seasonal vegetables and herbs that were farmed by Jonathan, his wife Sevanna, and their 3 children. The Amorphous family farm has been in practice since 2010 and they are proudly committed to producing heirloom/open pollinated vegetables and herbs, without the use of chemical pesticides, herbicides, or fertilizers. Talk about having a green thumb! |
RECIPE OF THE WEEK:Vegan Scotch Broth Soup (Scottish Barley Soup)This recipe was selected by a Market Umbrella staffer looking to satiate their craving for a filling meal that is seasonally appropriate and refreshing. Many of the items called for can be found in abundance at the market at this time of year including onions, carrots, leeks, turnips, and kale. Pair with crusty bread from your favorite CCFM bakers and voila- a complete and tasty meal! What’s your favorite dish to make after visiting the Crescent City Farmers Market? Share your recipes with us on Instagram or Facebook and it might be featured in our weekly newsletter! |
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