Benjamin Franklin conceived the daylight saving idea through an essay in 1784, during his American delegate break. His essay was called "An Economical Project". Some of his friends were fascinated and took up his idea and dug deep into it even after his break was over and he had returned to America.
William Willett, an English builder, seriously advocated the idea through a pamphlet. The pamphlet circulated in 1907, and was titled "Waste of Daylight". The main idea was to adjust the clocks 20 minutes ahead during the four Sundays in April, and making the clock lag 20 minutes behind the standard time of four Sundays in September. His pamphlet content was prompted by the waste of daylight, since during his morning run, he saw that most curtains and window blinds were not lifted despite the sunrise.
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