Sometimes that product or campaign does good, but sometimes it doesn't. Here's how to sort through the pink marketing
PUBLISHED OCTOBER 04, 2018
Martha lives in Illinois and was diagnosed with metastatic breast cancer in January 2015. She has a husband and three children, ranging in age from 12 to 18, a dog and a lizard.
When I was diagnosed with metastatic breast cancer 44 months ago – and I use months here because that's how my prognosis is actually measured, at 36-month average life expectancy upon diagnosis – much of my life changed.You'd expect some of them: Mental health took a dive, chemotherapy took my hair, my docs, who saw suspicious signs on a CT scan, took my ovaries. It was a horrible and fast-moving, unrelenting dive into a new life.
Nearly all aspects of my life have been impacted by my cancer diagnosis. Not every impact is large. Some would even be considered trivial at first glance. For instance, every year as October gets underway, I have to reconcile my long-time love of the color pink with the marketing surrounding it during Breast Cancer Awareness Month.
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