Tuesday, April 12, 2022

This Week at the Crescent City Farmers Market

 

market morsels

Expanding Diversity at Farmers Markets | April 11, 2022

FRESH & LOCAL:

Expanding Diversity at Farmers Markets

CCFM works to support small local food businesses, increase the number and types of products available for purchase and increase vendor diversity, as well as adapt to a COVID-changed world. As part of our ongoing organizational work on diversity, access, equity and inclusion, we want our markets to more fully represent the New Orleans community they serve. To help accomplish this, we’ve incorporated several new approaches, both policy changes and continued and expanded partnerships, and we think it is important to share those changes with our community in resources like this newsletter.

All CCFM vendors are expected to follow the food safety regulations that apply to their products and that hasn’t changed, but our stated preferences for market vendors have. Previously, the primary requirement for being approved as a value-add or prepared food vendor was to incorporate locally sourced ingredients. Recognizing that local sourcing is often much easier once a vendor is a part of the market, this year we updated those priorities in our Rules and Regulations to include preferences for food products that are culturally significant to New Orleans and Louisiana, products that increase the culinary diversity represented in the market, and for applications that increase vendor diversity at our markets.

Continued and expanded partnerships is another way we are working to ensure markets are aligned with the needs of more local food businesses. Our partnership with the SPROUT Truck Farm table at the Thursday market also helps very small businesses gain access to the market, and SPROUT is able to offer tailored assistance for new food businesses with a particular emphasis on supporting BIPOC and woman-owned businesses whose owners are often navigating occupational licensing, Cottage Food Law and access to commissary kitchens. We have many new vendors in the pipeline, and look forward to welcoming them to markets!

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pick of the week

PICKS OF THE WEEK:

Sunday City Park Market is closed for Easter 4/17

There will be no Sunday Market this week, April 17th to give our vendors an opportunity to spend the day with family and friends. We will see you next week on April 24th at the Tad Gormley Stadium Parking lot for another beautiful spring market!

Market Match Q & A

What is Market Match?

  • A food access program that provides additional funds for SNAP shoppers to purchase fruits and vegetables at CCFM markets and through our partners. When a customer uses their SNAP benefits at the Crescent City Farmers Market, they receive CCFM tokens to spend on SNAP eligible items at the market. The SNAP dollars spent are matched up to $60 in additional tokens that can be used to purchase fruits and vegetables.

Who can participate in Market Match?

  • Customers with SNAP benefits are eligible to participate in Market Match. If you are eligible to receive SNAP or think you may be eligible, you can contact our partners at FPAC (Food Policy Action Council) for assistance in applying for the program.

What can I purchase with Market Match and SNAP?

  • With Market Match tokens, you can purchase fruits and vegetables
  • With SNAP tokens you can purchase SNAP eligible items (fruits,vegetables,dairy products, grains, protein, plant seeds and food bearing plant starts). At CCFM markets, this means SNAP tokens can be spent on almost everything except cut flowers and hot food.

How do I use Market Match?

  • Stop by one of the three weekly locations of the Crescent City Farmers Market
  • Visit the Welcome Tent
  • Swipe your EBT card, get tokens for both SNAP and Market Match
  • Spend your SNAP tokens on SNAP eligible items and Market Match tokens on fruits and vegetables

How does Market Match support vendors?

  • Market Match increases the spending power of customers and attracts new customers to the market all of which increases sales to the local farmers that sell at the CCFM.

pick of the week

Veggie Bingo + Drag Show on April 13th

Veggie Bingo

For tickets and more info, check out the event here!

vendor of the week

VENDOR OF THE WEEK:

Micro Pharms

Business owner and entrepreneurial mastermind, Christopher Pham founded Micro Pharms back in 2020 when he started growing microgreens in his apartment. Why microgreens? It’s simple– Chris just wanted to develop a healthier lifestyle for himself. When the pandemic hit and many of his restaurant clients stopped taking orders, Chris had to think of a new way to repurpose his microgreens, so he started developing value added products like micro-kimchi, chili oils, and dried spice and seasoning blends like his Asian Chicken Cajun Fry Mix (also great with fried vegetables!). Chris’s main goal with his value added products is to uplift his Asian culture and heritage while bringing a fun and playful energy to his brand. You might have even noticed Gazpacho, the red microgreen mascot that accompanies all of Chris’ packaging and labels. In the coming months, Chris is looking forward to expanding his offerings to frozen prepared foods like dumplings. Check out Micro Pharms at the Thursday Mid-City Market or the Sunday City Park Market!

RECIPE OF THE WEEK:

Roasted Flavor Bombs: Kale Chips

This week stop at the market and pick up some kale to try our roasted flavor bomb kale chips! This recipe is quick, easy, nutritious, and a tasty way to curb the extra calories when boredom strikes. Practically any green can be used as a substitute in this recipe - beet greens, collards, mustards, or even Brussels sprouts. For more tender leaves like chard, reduce cook time. If you try this recipe, show and tag us on Instagram!

What’s your favorite dish to make after visiting the Crescent City Farmers Market? Share your recipes with us on Instagram or Facebook and it might be featured in our weekly newsletter!

recipe of the week

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Crescent City Farmers Market

MARKETS THIS WEEK:

TUESDAY UPTOWN
WALK UP
Tuesday, April 12, 2022
8 am - 12 pm
Uptown Square
200 Broadway St. near the River

CCFM BOX DELIVERY
through Top Box Foods
Tuesday, April 12, 2022
Order Tuesday through Friday
for home delivery the following Tuesday

THURSDAY MID-CITY
WALK UP
Thursday, April 14, 2022
3 pm - 7 pm
Lafitte Greenway Plaza
3200 Lafitte Ave. at the Bayou

SUNDAY CITY PARK
Sunday, April 17, 2022
NOTE: Sunday City Park Market closed
this week for the Easter holiday!

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Tuesday, April 5, 2022

This Week at the Crescent City Farmers' Market

 

market morsels

Happy Carrot Day! | April 4, 2022

FRESH & LOCAL:

Happy Carrot Day!

This time of year brings lovely temperate weather, beautiful markets and with it the end of winter crops. At markets we’re seeing last flushes of broccoli, cauliflower, and brussels sprouts, and the first of the spring alliums like fresh onions and green garlic. Carrots are celebrated today - International Carrot Day - and other spring favorites pop up in April holiday traditions.

Eggs, a symbol of spring, feature prominently this month in festive fare, whether they’re hard boiled in Easter and Seder meals, or providing protein-packed breakfasts before the fasting of Ramadan. Everyone’s got their secret to hard boiling eggs so that they peel more easily. One tried and true is that older eggs peel easier - so now’s the time to stock up! Beets, red cabbage, turmeric, and onions are all readily available at market now and are not only delicious but make vibrant natural food coloring that can be used to color eggs or frosting for festive confections. Pro tip: if you’re making your own dyes, unlike store-bought, homemade colors turn out better if eggs soak for several hours, even overnight.

Please note: This Sunday April 10th, we’ll be back at our usual spot at the Tad Gormley Stadium parking lot at Marconi @ Navarre, and the Sunday after we’ll be closed so our vendors can enjoy holiday time with family and friends.

fresh and local image

pick of the week

PICKS OF THE WEEK:

Diversity, Equity, Inclusion, and Access for Market Vendors Training

Join us on April 11th from 4-5:30pm for the next free training in our spring vendor technical assistance series, “Diversity, Equity, Inclusion, and Access for Market Vendors”. In this training learn about how you as a local business owner can step into DEIA work to not only make your business more equitable, but contribute to our community's greater good and wellbeing. Recommended to attend: Farmers market vendors, other small food or direct-to-consumer retail businesses, and market or small business support organizations. Sessions are free - please RSVP here.

As part of Market Umbrella's ongoing commitment to support equity and racial justice in our community, our organization began a Diversity, Equity, Accessibility, and Inclusion (DEAI) Planning process at the end of 2021. We are examining our work both internally and externally, with the goal of ensuring that we are living out our mission and that our markets and programs truly reflect the community we serve, and this training is a part of that process.

Those Crazy Carrots!

What other vegetable can you find in a rainbow of colors including purple, yellow, red, orange, & white? Carrots are affordable and have a long shelf life. Tasty in sweet and savory dishes, they can be used in salad, sauces, juices, cakes and breads. Not to mention, carrots are exceedingly beneficial for our health, protecting your eyes and preventing chronic disease. With carrots, the options are just endless!

Celebrate the versatility of the carrot this week, by stopping at one of this week's markets and grabbing your bunch!

Don't forget to double your dollars with Market Match - every SNAP dollar spent at market is matched with an additional dollar for the purchase of fresh fruits and vegetables, up to $60 per visit.

pick of the week

pick of the week

Spread the word!!

Market Umbrella is currently accepting applications for an Administrative & Communications Manager. This position is a full-time role responsible for assisting in the daily business operations of Market Umbrella. This position provides development and communications support for the organization, and manages our social media and the Market Morsel! To learn more and apply, visit here.

Plant Sale Sunday April 10th

On April 10th, Long Days Plant Sale will host over eight local nurseries (including CCFM vendors Too Tall Farm, Hot Plants, VEGGI Co-op, and Nightshade Flower Farm) from 4-7 pm at 800 Homer Plessy Way. Grab a drink from Crush Wine and some Vietnamese bites from Viet Cooking Nola while you shop for spring flowers, herbs, and vegetable starts.

pick of the week

vendor of the week

VENDOR OF THE WEEK:

Honest Foods Co.

Smaller batches mean better bread baked with quality ingredients (and lots of love). Irinia K., founder of Honest Foods Company, believes bread is the soul of every meal and it shows in her breads and scones. What started out as a small hobby baking bread for her son has turned into a full fledged business with a growing following at the Tuesday Uptown and Sunday City Park Markets. Originally from Ukraine and Belarus, Irina and Vlad came to the U.S. when they were just teenagers. With family and friends still in Ukraine, Honest is currently donating their net proceeds to aid groups to support their community back home. Check out their Instagram for upcoming fundraising events and ways you can support them as they navigate this challenging time. And don’t forget to head over to their booth and buy a loaf of Jewish rye or challah to up your holiday table offerings and show them support!

RECIPE OF THE WEEK:

Chef Chris Lynch’s Chicken Pot Pie

Market Umbrella and BIA (Broadmoor Improvement Association) have joined together with local chefs to create a four part cooking series, How Do You Cook Dat?*. This series highlights seasonal produce that can be found not only at the Crescent City Farmers Market, but also at BIA’s food pantry and community garden. Whether you are new to cooking or a culinary aficionado, these videos are simple and easy to follow along.

Chris Lynch, Executive Chef of Atchafalaya continues the series with a robust, easy to assemble dish that is comforting. Check out this sneak peek of Chef Chris's veggie-filled, seasonal Chicken Pot Pie.

The full video will be released on Saturday, April 9, on social media and the MU website. Follow us on Instagram to catch How do you Cook Dat: Chicken Pot Pie!

*Supported by Louisiana Department of Child and Family Services

What’s your favorite dish to make after visiting the Crescent City Farmers Market? Share your recipes with us on Instagram or Facebook and it might be featured in our weekly newsletter!

recipe of the week

donate now

Crescent City Farmers Market

MARKETS THIS WEEK:

TUESDAY UPTOWN
WALK UP
Tuesday, April 5, 2022
8 am - 12 pm
Uptown Square
200 Broadway St. near the River

CCFM BOX DELIVERY
through Top Box Foods
Tuesday, April 5, 2022
Order Tuesday through Friday
for home delivery the following Tuesday

THURSDAY MID-CITY
WALK UP
Thursday, April 7, 2022
3 pm - 7 pm
Lafitte Greenway Plaza
3200 Lafitte Ave. at the Bayou

SUNDAY CITY PARK
Sunday, April 10, 2022
8:00 am - 12 pm
WALK UP
NOTE: Back at
Tad Gormley Stadium parking lot
Marconi @ Navarre

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community banking partner: Fidelity

Market Umbrella | 200 Broadway StreetSuite 107New Orleans, LA 70118
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Sunday, April 3, 2022

This April at the New Orleans Public Library