Thursday, June 28, 2018

Latest newletter from BRIGHT PINK

Summer is here! Don't you just want to shout it from the rooftops?

With Call Your Doctor Day still fresh in our minds, we've been thinking and reading about the patient/provider relationship and how we can work to improve this partnership. A recent article from The New York Times eloquently sums up some of the common frustrations that women experience when visiting a healthcare provider: feeling unheard or that their concerns are downplayed. We're doing our part to ensure providers understand how important it is to engage women about their family health history. Have tips for finding the perfect healthcare provider? Send us a message. 

  


Girls Gone RX
We *chatted* with nearly 900 women on Call Your Doctor Day 🙌
Our annual holiday, Call Your Doctor Day, is focused on empowering women to call their doctor and schedule a well-woman exam. This year, with the help of a customized Facebook Messenger chatbot, we "chatted" with nearly 900 women about their well-woman exam and shared resources to help them go into their appointment with confidence. Our amazing partner Aerie played a critical role in this campaign by sharing messaging on their digital platforms, social media (#AerieREAL model Iskra even shot a video for us!), and high-traffic billboards 😉 Didn't get to chat with the chatbot? It's not too late. 
Our 1 millionth Assess Your Risk™ completion is quickly approaching!
Bright Pink's award-winning tool, Assess Your Risk™, continues to help inform women of their breast and ovarian cancer risk and provide them with a personalized prevention plan to manage that risk. We are ridiculously close to having ONE MILLION women complete the quiz–a huge milestone for Bright Pink. Help us reach more women with this life-saving tool by making a donation today!


Team Bright Pink has been bu-sy!
  • Marathon season is in full swing! Team Bright Pink members have been busy training for both the Chicago and New York City marathons and have already raised $118,000! 👏
    • DYK: Team Bright Pink includes fundraising beyond the marathon world! We are incredibly proud to be supported by Girls Gone RX (an intense all-female Crossfit challenge). So far in 2018, GGRX has completed 9 competitions and raised over $50,000 for Bright Pink. With 8 more competitions scheduled this year, we can't wait to see this number grow! 
    • Fundraiser Spotlight: The 3rd annual Cycle for Suz, an energetic and very pink annual cycling event, was hosted by Kirby Jacobs this spring in NYC and Chicago in honor of her mom. Together they raised over $20,000 for Bright Pink. A special thank you to Kirby and her family!
    👆STUFF TO CLICK ON👆
     
    1. Last month, CEO Katie Thiede served on a panel at PR Council's #PRgetsPRsonal Chicago event, which covered topics such as big data, personalization, and how both play into ever-evolving consumer behaviors and expectations.


    2. Since 2014, Bright Pink has proudly partnered with the WNBA for their Breast Health Awareness Week. This year, the WNBA is going a step further to support our organization and women's causes more broadly through their Take A Seat Take A Stand initiative, which supports organizations that are changing the game for women and girls. For each ticket purchased this season, the WNBA will donate $5 to one of six selected nonprofits (hint: choose Bright Pink!) and send a woman or girl to a game. We're so proud to partner with the WNBA to inspire women to raise their voices for change in the current women's movement. If you live in a WNBA market and want to support Bright Pink through this program, visit this link to purchase a ticket!  
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